Salesforce is primarily designed and marketed as a customer relationship management platform, focused on sales, service, and marketing efficiency and strategy. They entered the Identity and Access Management market in 2013 with the release of Salesforce Identity, an IDaaS solution that is both offered as an independent service and as part of Salesforce’s cloud Platform-as-a-Service (PaaS) solution offering.

Salesforce Identity is an Identity and Access Management (IAM) service that connects users to apps, services, and devices. It provides a centralized point of management for admins and provides a single, trusted identity for end users. When used for external identities, Salesforce Identity transforms CRM contacts into real digital identities that can self-register, log in, update their profile, and securely access web and mobile apps with a single identity. In addition, iit’s customized to a specific business process and brand using the power of the Salesforce Platform.

By delivering identity services directly from the same platform an organization uses for sales, service, and marketing, organizations can recognize users across all your digital channels and create a consistent experience for customers and partners across all lines of business. The information and insight gathered converge with existing CRM data and processes, thus building a single view of all relationships.

 


 

Learn more about Salesforce identity solutions. This report covers:

  • Solutions and Capabilities
  • Key Source Selection Criteria
  • Setup and Configuration
  • Pros and Cons
  • Customer Testimonials
  • Stakeholder Profiles
  • Major Product Milestones
  • Pricing and more

Objective of the Report:

  • To provide objective in-depth analysis for prospective buyers
  • To analyze how Salesforce fits into the identity market
  • To provide key insights into solution capabilities, key deployments, organization size, and customer success track record
  • To share developments such as regional expansions, new product launches
  • To conduct pricing analysis relative to the identity market

This full review is available to Identity Review’s Consortium Members. You can learn more about this review and other benefits of the Consortium membership by getting in touch with us here.

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