Future of Work: 11 Professions That Will Be Transformed by AI - Identity Review | Global Tech Think Tank - Identity Review | Global Tech Think Tank

With AI’s implementation into everyday life, society is evolving in many ways and changing the future of work. As the future of work evolves in response to technological advancements, artificial intelligence (AI) is poised to change a range of professions over the next decade. The McKinsey Global Institute predicts AI will have the greatest impact on professions in 2 industries in particular: marketing & sales and supply chain management. AI across the board has shown tremendous potential to automate routine tasks, enhance decision-making, and enable new forms of communication and collaboration. 

This article explores eleven professions that stand at the forefront of this transformative wave:

1. Marketing

The future of work in marketing is forever changed by AI. AI strides in this realm now allow marketers to personalize campaigns and better understand customer behavior. AI services have also been created to create high-level content in terms of advertisements and copy. The McKinsey Global Institute predicts AI-driven marketing could generate $1.4-$2.6 trillion in value for businesses over the next decade.

4 companies implementing AI to revolutionize marketing services: 

    • Adobe: Provides a suite of AI-enabled tools for digital marketing.
    • HubSpot: Uses AI to provide insights, content creation, and automation in marketing.
    • Amazon: As an e-commerce pioneer, Amazon uses artificial intelligence to offer personalized shopping experiences and dynamic pricing while also utilizing it in physical stores for a checkout-free experience and in the fashion industry with its AI-driven personal stylist, Echo Look.
    • Starbucks: Having implemented AI and big data, Starbucks enhances customer experiences through its reward program and personalization efforts, using customer data for predictive analytics to deliver personalized marketing messages and to inform business decisions such as new store locations and product offerings.

2. Supply Chain Management & Manufacturing

AI is transforming manufacturing through predictive maintenance, quality control, and supply chain optimization. Accenture suggests that AI could add $3.7 trillion to the manufacturing sector by 2035.

3 companies implementing AI to revolutionize manufacturing: 

    • Siemens: Uses AI for predictive maintenance and optimization of manufacturing processes.
    • GE (General Electric): Integrates AI into their Predix platform for industrial internet.
    • Bosch: Uses AI to enhance production processes and improve quality control.

3. Healthcare

AI is set to revolutionize healthcare. McKinsey Global Institute estimates that AI could generate up to $100 billion annually in the US healthcare system through improved operational efficiency and clinical effectiveness. AI-powered systems can assist doctors in diagnosing diseases, predicting patient outcomes, and even conducting robotic surgeries.

3 companies implementing AI to revolutionize healthcare: 

    • Google’s DeepMind: Known for developing AI that can predict certain properties of proteins that could accelerate drug discovery.
    • IBM’s Watson Health: Providing AI solutions in various areas, including drug discovery and cancer treatment.
    • Zebra Medical Vision:  improving diagnosis by training AI to read and diagnose medical imaging data.

4. Transportation

Autonomous vehicles promise to transform transportation’s future of work. Tesla, Waymo, and Uber are among the companies investing heavily in AI to perfect self-driving technology. According to Boston Consulting Group, autonomous vehicles could account for a quarter of global automotive sales by 2035.

3 companies currently implementing AI to revolutionize transportation: 

    • Tesla: Leading the pack in terms of consumer-accessible self-driving technology.
    • Waymo (a subsidiary of Alphabet): Known for its advanced self-driving technology, operating autonomous taxi services in certain areas.
    • Uber’s Advanced Technologies Group: Prior to being sold to Aurora, Uber ATG was developing self-driving vehicles.

5. Entertainment

AI has already made incredible inroads in content creation. This is including in music, visual art, and even scriptwriting. There are currently technologies that can write and produce entire songs, such as Amper Music, and AI that can write an entire TV show for you. While many artists, according to a Vice article discussing if AI is a threat to music artists, seem to be of the mind that utilizing AI to generate music, for example, is cheating, a lot of big names such as Brian Eno, the celebrated U2 producer, have been playing with generative music to boost their production for years. The future of work in this industry and how it will evolve by utilizing AI on the creative side currently face much contention. However, like most industries in this list, AI is most effective as a tool rather than a replacement for furthering the future of work in entertainment.

A lot of well-known names in big tech entertainment are utilizing AI to increase the personalization of their platforms in order to garner higher viewer and user engagement.

3 companies currently implementing AI to revolutionize professions in entertainment:

    • Netflix: Uses AI for content recommendation.
    • Spotify: Uses AI to personalize music recommendations.
    • Epic Games: Uses AI to create dynamic and responsive video game environments.

6. Teaching & Education

In education, AI can personalize learning experiences based on individual students’ needs. The NMC/CoSN Horizon Report predicted that AI would be widely adopted in education within the next four to five years. AI tools can provide real-time feedback, automate grading, and create customized learning paths. How AI can shape the future of work for teaching and education is amongst the most promising for raising the caliber of the rate at which humans can learn.

3 companies currently implementing AI to revolutionize teaching & education: 

    • Century Tech: Provides personalized learning pathways for students using AI.
    • Content Technologies, Inc: Develops custom textbooks and learning materials using AI.
    • Querium Corporation: Uses AI to provide step-by-step tutoring in STEM fields.

7. Financial Services

AI in financial services enables faster, more accurate risk assessment, fraud detection, and customer service. The World Economic Forum reported that by 2030, AI would generate $15 trillion in added value for the global financial industry.

3 companies currently implementing AI to revolutionize financial services: 

    • Ant Financial: Uses AI for risk management, customer service, and financial services.
    • Kensho: Deploys AI for financial analytics and investment solutions.
    • Upstart: Utilizes AI to automate the risk assessment and approval process for personal loans.

8. Agriculture

Precision agriculture using AI is helping farmers optimize their operations. Companies like John Deere are deploying AI technologies to automate farming practices, helping increase productivity and decrease environmental impact.

3 companies currently implementing AI to revolutionize agriculture:

    • John Deere: Integrating AI in farming equipment for precision agriculture.
    • Blue River Technology (acquired by John Deere): Develops AI-driven machinery for precise agricultural applications.
    • FarmWise: Builds autonomous, AI-enabled robots to perform farming tasks.

9. Journalism

AI algorithms are already writing news articles and sports reports. A study by the Tow Center for Digital Journalism found that AI can also help journalists fact-check stories and track online news trends.

3 companies currently implementing AI to revolutionize journalism: 

    • Automated Insights: Provides a natural language generation platform called Wordsmith that transforms data into narratives.
    • Arria NLG: Uses AI for natural language generation to automate reporting.
    • OpenAI: Developed an AI called GPT-3 that can generate human-like text.

10. Legal Profession

AI-powered tools assist lawyers with document review, legal research, and contract analysis. Stanford University’s CodeX program predicts that AI will continue to transform legal practice over the next decade. Some hold a more radical view that AI will eventually displace traditional work in legal professions. At CodeX, they are predicting the future of work in this industry to indeed face a radical disruption. However, not one where all humans practicing law would need to be replaced. 

3 companies currently implementing AI to revolutionize legal professions: 

    • ROSS Intelligence: AI platform for legal research. ROSS Intelligence builds AI-driven products to augment lawyers’ cognitive abilities.
    • Legal Robot: Uses AI to analyze and translate legal language.
    • LawGeex: Uses AI to review and approve everyday business contracts.

11. Customer Service

AI chatbots and virtual assistants are becoming standard tools in customer service. Gartner predicts that by 2025, AI will handle over 80% of customer interactions.

3 companies currently implementing AI to revolutionize customer service: 

    • IBM Watson: Provides an AI-driven assistant that can interact with customers.
    • ServiceNow: Uses AI for customer service management, operations management, and IT service management.
    • IPsoft (Amelia): AI platform for entirely automating customer service tasks.

This evolution means endless possibilities for the future of work.

The future of work in the next decade is poised for a substantial transformation as AI becomes more integrated across various sectors. This integration has inevitably sparked an interesting debate: What is the unique value of humans that will last as AI becomes increasingly capable? 

The maximum potential lies not in the replacement of humans with AI but in the marriage of the two functionally. Embracing these changes and investing in ongoing skills development will be crucial for professionals, as AI is a power tool. As AI reshapes these professions, it holds the potential not only to improve efficiency and productivity but also to usher in a new era of innovation and opportunity. As AI becomes increasingly intuitive and capable, will AI be considered colleagues of ours rather than just our tools?


Identity Review is a digital think tank dedicated to working with governments, financial institutions and technology leaders on advancing digital transformation, with a focus on privacy, identity, and security. Want to learn more about Identity Review’s work in digital transformation? Please message us at team@identityreview.com. Find us on Twitter.


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